Stay and Play

Who We Are


Company Profile


e are a Controlled Model Systems Entertainment Services (CMSES) trading as Stay and Play in Dubai, United Arab Emirates. First established in the UAE in 2003, CMSES is a subsidiary of the UK-based CMS UK. We specialize in manufacturing and operating amusement-related products and services. With almost 50 years of experience together with CMS UK, we have many prestigious global clients. Our professional team is committed to providing valuable experience in creating, operating, and caring for our Stay and Play locations.

Good For The Mall


tay And Play crèche facilities are an asset to any mall thanks to their unique offering. Custom-designed for each location, all the ‘motive’ elements can be changed regularly to keep each Stay And Play outlets interesting and different to ensure a continuation of footfall. We obtain the necessary permit from the DED and an NOC from the Municipality Health and Safety Department, backed by an annual independent third-party inspection, in-line with European safety standards.


First Birthday Party

Book your child’s first birthday party at our Stay and Play Unit featuring a Go-Kart track, Climbing wall, Mini Sports, Soft play area and all the equipment needed so that you can relax and enjoy the party.